joined by rich lowry the editor of the national review and a fox news contributor. and marjorie tkhreuft ton former consultant to the obama campaign and ceo of clifton consultants. i never thought in my career that i'd be talking to you about this. but we are. rich, let me start with you. is that ad effective, first of all? it tkrepblgs up a lot o drudges up a lot of folks. >> no, i don't think they are. they are not going to run it on tv. it's on cable and online. look, big bird, it's time for big bird to get out of the federa federal nest. maybe he can't fly, he can walk. he doesn't need to be on the doyle. they make something like $50 million on merchandising every single year. with this show with all the beloved characters isn't commercially viable then it should go out of business, but we shouldn't be spending almost half a billion dollars a year when we are $16 trillion in debt sending it to the corporation for public broadcasting. martha: the argument is that big bird is symbolic marjorie of the decision has need to be made in terms of what the federal govern